In today's crowded event landscape it is often hard to determine which conferences, tradeshows and seminars will provide your company with the best exposure, most qualified audience and real return on investment in the form of new business. As you finalize your corporate planning and budgeting phases for 2007, Trendsmedia would like to help you, by taking all the guess work out of why our Mobile Internet World Conference & Expo should be on your targeted event list for this year.

#1: Positioning - Trendsmedia and Yankee Group's Mobile Internet World is the first and only conference to focus on the new business models that will empower industry participants to profitability capitalize on the Mobile Internet. Mobile Internet World will be the only event in the world that will showcase the entire ecosystem of enabling technologies, software, solutions, content and application providers needed to achieve success in consumer and business markets.

#2: Focus - Mobile Internet World is the only industry event that focuses on and is all about 1) how emerging business models, and advanced mobile internet technologies work, 2) how services will be commercialized, what products will appear first and when all this will happen, 3) how will new services compete with incumbents, 4) how can Mobile Internet services be integrated into the enterprise - and the residence and 4) pricing, availability and competition? Mobile Internet World will provide a venue for all of the major stakeholders in this next generation of computing and telecommunications, to come together and provide objective and in-depth analysis of the key technologies, trends and issues.

#3: Audience - Mobile Internet World is an executive and management level event, targeting those involved in the development, deployment and/or management of systems, equipment, software, content, networks, services and/or applications involving the Mobile Internet. Mobile Internet World is expected to deliver a highly qualified audience of 2,000+ attendees including 700+ conference attendees and 1,500+ expo attendees.

#4: Content - Mobile Internet World is built entirely around content. The event will feature an unparalleled educational conference program, and will comprehensively cover the entire spectrum of business strategy, emerging technology, and proven best practices in critical areas, including: Mobile Internet Business, Mobile Broadband & Technology, Mobilizing the Consumer and Mobilizing the Enterprise .

#5: Value - A sponsorship at Mobile Internet World will not be just another booth space and badge scanner. It is a value based integrated marketing co-sponsorship program that allows solution providers to leverage the event from all angles. Developed to ensure return on your investment from branding, marketing, public relations, speaking, exhibiting, networking and lead generation perspectives.our sponsorships are packaged to ensure ROI and provide maximum value and face time at minimum cost.

# 6: Industry Support - Mobile Internet World is expected to garner support from the world's top vendors and key industry media, analyst and association partners from more than 75 countries globally.

 #7: Marketing Support - To deliver a top level audience, a strategic marketing plan must be implemented and supported through national advertising, print and online campaigns and strategic marketing partnerships. Trendsmedia has all of these initiatives in place with a strategic national ad campaign, aggressive national and regional print marketing campaign (including a direct mailing of 400,000+ conference brochures and expo passes) and an equally aggressive online campaign that comprises all the Trendsmedia web sites, portals, e-newsletters, e-mail databases.etc. Our marketing campaign will feature and promote sponsors, speakers and the full program of events to well over 5 Million industry prospects in 2007.

#8: The Conference Model - Mobile Internet World is built on the conference model and not on the large trade show model. While we will have a dedicated expo portion to the event, the overall positioning creates and fosters a more intimate and business like atmosphere. Attendees and sponsors will be able to share time throughout the three-day event, sitting side by side in sessions, delivering targeted presentations, networking with industry peers and starting profitable new business relationships. This is drastically different than the large trade show model where the appearance of a crowded expo floor is how the event is judged, even though most of the time it is a crowd of "tire-kickers." Our past WiMAX World events have averaged 2,500+ attendees, and we clearly stress quality over quantity.

#9: Track Record - Trendsmedia and Yankee Group together have over 35 years experience developing thought leading and critical mass emerging technology events. Together they produce WiMAX World Conference & Expo, which is the largest events in the USA , Europe and Asia covering wireless and mobile broadband technology focused on WiMAX. WiMAX World is the fastest growing conference and exposition in the telecommunications industry. In its third year, the event attracted over 200 exhibitors and over 6,500 attendees. The expo floor was completely sold out with support from the industry's leading vendors such as: Motorola, Nokia, Samsung, Intel Nortel Networks and others. For more info, see www.wimaxworld.com

# 10: Results - Sponsors and attendees at the Mobile Internet World will come away from the event with the results they desire. For attendees it is the knowledge to start or successfully continue their mobile internet initiatives and to begin new relationships with the world's top vendors. For sponsors it is the ability to gain market-share and generate highly qualified leads from global organizations and present their technologies and solutions to one of the most qualified audiences to date. For all involved an investment in time and money is made on the front end, but a greater return is provided on the back end.