Social networking has transformed from popular to all the rage in no time at all. The want of people to get acquainted with as many people as possible and to be able to keep in touch is what fuels the recognition and fame received by these social networking sites. Members not only get re-acquainted with individuals they have lost track through years of not being able to communicate with each other but at the same time meet new people along the process. I would not be surprised to know one day that a couple got married and they all started from introductions of common friends through one of these social networking sites.
And the availability of internet has exponentially increased the membership and access to these social sites. In fact, a new survey conducted revealed that a huge chunk of the total amount of time spent by people in their access of mobile internet is used to browse social networking sites, a whopping sixty percent.
The time used up in accessing other portals would cringe in comparison to that of the access to social sites and the portals come in second on the list of the most visited sites in mobile internet, a measly fourteen percent. This huge gap in moments utilized between social networking sites and its fat second in rank the portals is a vivid illustration of the impact social networking has on mobile internet traffic in a given week, so says Evan Neufeld, Vice President for Marketing of Ground Truth, a firm engaged in measuring statistics for mobile use.
And this data was the accumulation of information collected over a one-week period from more than three million mobile phone users in the United States alone. These figures also indicated that social networking platforms designed specifically for mobile access like AirG and MocoSpace outrank social networking platforms designed for PC access like MySpace and Facebook in terms of viewership as much as threefold. It just goes to show that mobile internet users engage themselves in more social online activity than those using conventional internet office or home access.
But there is still promise for Facebook and MySpace to catch up in the mobile internet access opportunities and that is by increasing their chat capabilities. AirG and MocoSpace are virtual chat-based platforms and that is what keeps these two sites ticking in the mobile internet world and if MySpace and Facebook increase their chat potentials, then their off on a good start.
To break down the actual usage of mobile internet based on time spent, here are the actual statistics: social networking eating a huge portion of the mobile internet usage pie at 59.83%. Second in ranking would be portals at 13.65% and running third and fourth would be operator at 9.02% and 7.35% respectively.
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