In the coming weeks, people should be looking out for what Microsoft could launch in possible competition with android which is the Windows Phone 7. Of course with this very news circulating the competitive market today, debates on which one would actually perform better is now rising and people are already trying to pick their different personal favorite even if it is this early.
Microsoft is actually considering launching Windows Phone 7 that will have a number of Microsoft-related app integration like the Sharepoint and office web apps. Windows’ mobile search will be powered by Bing. Amidst this seemingly great introduction however, it can’t be helped that speculations as to whether its features and integration could be enough to come to blows with the Android and iPhone platforms still come out and circulate. This is especially because of thefact that both the Android and iPhone platforms have taken over the smartphone market in the U.S.
Considering that at present Android’s mobile operating system is already on the lead over the Windows Mobile as presented by comScore report, it is pretty much a vague prediction that one could make. This is also with the fact that Windows Phone 7 is only about to be launched. With this, Microsoft is on their feet with coming up with one infiltration attack which may be similar to Android. They very well know that it is essential that they leverage its existing software and applications so that it can tap into the large user base. So, in order to attract more deeply integrated, targeted ads Microsoft recently updated its ad network SDK. Microsoft’s business approach also intends to regain market share from Apple.
Taking into consideration the one area where Google’s Android has been having problems with ever since its launch which is the mobile security, Microsoft very well knows that it will be strengthening this aspect for its own Windows Phone 7. Of course Google is also coming up with ways to reduce instances of malware via apps on its open Android Market with its authentication process for accessing Google Apps on Android and Blackberry devices changed. Users are sure to find an additional roadblock for online sign-in with the now two-step verification feature for Google Apps.
As for the Android, with the football season under way, users who want to keep track of their favorite teams can now do so with YinzCam’s launch of another Pittsburgh sports app. This ingenious step brings Steelers updates, scores and stats directly to the user’s phone.
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