The latest craze on the different Apps available for the iPhone or iPad has given birth to yet another App by Very, a Shop Direct brand – the VeryFashion on iPad. This apps pretty much declares to be one useful example of e-commerce on the iPad as this shopping apps allows user to shop from its fashion range. The big question left in everyone’s thought however is that whether or not it is truly free from usability error.
Critics and reviewers have revealed several aspects of the apps that may make users or prospective clients think twice about the VeryFashion. In the over-all perspective of reviewers, Very simply adapted its iPhone app from the iPad which they should have treated it as a unique device to be separately designed. The VeryFashion as an app looks very basic when put alongside Net A Porter and Gap.
When a user would check its minute detail it will become evident that the navigation on this app may be less usable than it should actually be putting additional burden on the user by giving him the need to do plenty of scrolling if he intends to browse. The navigation menu only appears upon clicking on the link in the top left, or else all one will see are photos of various items that can’t be clicked on.
In the case of the VeryFashion’s less usable navigation, users could actually make use of some filtering options to help them narrow their search had the makers consider the difficulty in having to scroll through a long list of, say for instance football shirts that they want. This type of item alone could give users up to 60+ different shirts – displayed in no particular order. The least that could have been done, according to reviews, is for the list to be put in alphabetical order.
Another thing to note is that the product pages are too basic and its usability is flawed just the same. One can find no information about delivery charges or their return policies giving users more reasons to consider it substandard. Even the checkout process for this particular app could give customers reason to be irritated because Very failed to explain clearly at any point during the purchase process that in order for you to do so, you need to have an account. In contrast to the desktop site where you have the option of either shopping via account and buy now, pay later or simply pay by credit or debit card, the iPad app has only one option. Now, this is eliminating a number of potential customers given the unavailability of the latter option.
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