One of the most important aspects of attending a tradeshow is networking and quality interaction with your industry peers and colleagues.
 Keynote Address - Open to All Attendees
Tuesday,
12:20 - 1:30pm
Bruce Stewart,
Vice President and General Manager for Connected Life Americas, Yahoo! Inc.
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 MITX Mobile Social Networking Panel
Tuesday,
5:30 - 7:30pm
Mobile Social Networking:
The Next Revolution in 24/7 Personal Broadband Engagement
Developments in wireless technology and personal broadband allow consumers complete wireless internet mobility. These same consumers who spend hours online engaged with social networks are now increasingly engaged with social networks on handheld devices. Consumers now have 24/7 access to these social engagements virtually anywhere and emerging mobile social networks are increasingly based on psychographic and demographic characteristics such interests, content preferences, location, ethnicity, age etc.. These sites also have the power to push the engineering of mobile devices to incorporate photo, video and audio sharing capabilities. Questions remain:
- Are these mobile social networks delivering opportunities for marketers and content providers?
- What does this mean for social networking sites who are looking to bring their content to a personal broadband device?
- How do you as a marketer introduce mobile components to your social networking sites?
- How can you work with the carriers and devices to your advantage?
- Do the efforts of these sites and applications to monetization their user base create attractive outlets for your advertising dollars?
This timely panel of leading advertisers, marketers and content providers will assess the challenges and opportunities resulting from the mobile social networking revolution.
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Mobile Monday Cocktail Reception
Tuesday, 7:30 - 9:00pm |
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| For more details on the reception, visit the Mobile Monday Blog. |
Larry Weber Book Signing
Wednesday, 12:00 - 12:30pm
Location: Registration Area |
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Mobile Internet Solutions Theater
The Mobile Internet Theater will be located on the Mobile Internet World exhibition floor during expo hours on November 14-15 and is a dedicated stage that will feature product briefings from some of the world's leading solution providers. This special feature of the event provides a direct channel for attendees to evaluate competing technologies and solutions, and get first hand knowledge of a host of key solutions providers.
The Mobile Internet Theater will be held on the Expo Floor during expo hours.
View Complete Information on the Mobile Internet Solutions Theater
 Mobile Internet Innovation Awards
Awards Presentation: Wednesday, 5:30PM on the Expo Floor
xchange magazine has joined Trendsmedia to present the first annual Mobile Internet Innovation Awards at the upcoming Mobile Internet World trade show, Nov. 13-15, 2007, in Boston at the Hynes Convention Center. The Mobile Internet Innovation Awards will recognize the leaders in the development and deployment of mobile Internet technology. With the rapid growth of mobile Internet, it is fitting that companies be given the opportunity to showcase and be lauded for their groundbreaking accomplishments in this expanding field.
View Complete Information on the Mobile Internet Innovation Awards
Agenda |
| 6:00pm: Welcome |
6:30pm: Presentation
Emily Nagle Green
President and CEO
Yankee Group |
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7:00pm: Presentation
Eugene Signorini
VP of Enterprise Research
Mobilizing the Enterprise
Track Chair,
Yankee Group |
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| 7:20pm: Q&A |
| 8:00pm: Cocktails and Networking |
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Yankee Group Anywhere Tour
Wednesday, 6:00 - 8:30pm
Yankee Group cordially invites you to join us at our 2007 Anywhere Tour event and cocktail reception in Boston, on Wednesday, November 14.
The Yankee Group global Anywhere Tour Boston event will feature presentations by Yankee Group CEO and President Emily Nagle Green; Eugene Signorini, Vice President of Enterprise Research; and a panel discussion followed by a cocktail reception.
Presentation: Creating the Strategic Mobile Enterprise
Enterprises today have just begun to explore how mobility will affect their organization and how wireless technologies can transform their business. Most companies have adopted mobile technologies in a very limited and opportunistic fashion, rarely extending wireless applications beyond e-mail.
But those companies that think more strategically about mobility will create a true Anywhere Enterprise™ and will gain a competitive advantage through cost savings, increased revenue and better customer relationships. This presentation will examine the forces that are making mobility a critical issue for businesses today and will explore how enterprises can transform to become truly strategic mobile enterprises.
Why Attend? Following Yankee Group President and CEO Emily Green’s introductory presentation, Gene Signorini, Vice President of Enterprise Applications and Mobile Solutions, will discuss the challenges facing enterprises as they struggle to adopt wireless technologies and transform their business with mobile solutions. These challenges include:
- How do enterprises quantify the benefits of mobile technologies and justify their investments?
- How can vendors and service providers best serve the strategic mobile enterprise?
- Who will be the winners and losers in the battle for enterprise supremacy?
- How will mobile applications evolve during the next several years?
We look forward to seeing you Wednesday, November 14 at the Hynes Convention Center, Boston. Please contact Christina Oh at coh@yankeegroup.com with any questions. |
Please note: schedules are subject to change.
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