SUMMIT PROGRAM
View Full Schedule
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Monday, May 19, 2008 |
| Track |
Mobile Internet Business Models
Track Leaders: Declan Lonergan and Anette Schaefer |
| 13:30 |
Winning Cross Platform
Multi-screen Strategies
 Anette Schaefer
Yankee Group (moderator) |
 Pat McCarthy
VP Global Marketing - Service Delivery Solutions, Telcordia |
 Peter Northing
VP Marketing, iO global |
 Rajiv Rainier
Director: Strategy & Business Planning - Corporate Development, Sony Electronics |
Can the mobile web flourish on its own or should it be integrated with existing Internet services? How will consumer preferences for alternative access methods and devices develop over time? Will these be competitive or complementary? How can an integrated, multi-screen approach be successfully developed for content and entertainment services? |
| 14:30 |
Mobile TV and Video: From Hype to Commercial Success
 Peter White
President, ReThink Research (moderator) |
Andrea Braj
Managing Director, RRD USA (Reti Radiotelevision Digitali) |
 Herbert Mittermayr
Vice President, Marketing, Alcatel-Lucent Mobile Broadcast |
 Hyacinth Nwana
Managing Director - Mobile Media Solutions, Arqiva |
Today Unicast TV services on handsets attract just 0.1% of mobile users - around 30 million in total. Far more users consume video clips and downloads, but this mostly takes the form of 1 minute experiences. However, in countries like Korea and Japan mobile TV is already approaching 30% penetration with usage rates of around 1 hour a day. How can we make that happen everywhere? Will the experience be the same across geographies? Should video on a handset be the same content that is seen on TV or different content? If not, then what should be the difference? Who should pay for mobile TV networks - broadcasters or cellular operators? And who should control them? If mobile video is used for 15 minutes at a time, 3 or 4 times a day, is there time for advertising? Or should advertising take another form? If so, what should that be? |
| 15:30 |
Break |
| 15:45 |
Effective Management of New Mobile Content Categories and Devices
 Declan Lonergan
Yankee Group (moderator) |
 Mathias Huttmann
International Director Content, MINICK, a Swisscom company |
 Justin Richardson
Divisional VP-Mobile UK, Playboy |
The mobile Internet will bring new demands on operators to manage an increasingly complex portfolio of advanced devices and content categories which specifically cater to highly personal consumer tastes and lifestyles. Paying particular attention to the mobile entertainment ecosystem, this session will examine the latest trends in mobile device and content management and will explore the implications of these trends on content providers, mobile operators and device suppliers in Europe. |
| 16:45 |
Walled Garden Disappearing: What Will Take Their Place?
Declan Lonergan
Yankee Group (moderator) |
Timo Ahopelto
Head of Strategy and Business Development, Blyk |
 Surinder Paul
Market Development Manager, Highdeal |
 Steven van Zanen
Head of Messaging Futures, Acision |
Mobile service providers finally understand the need to replace their traditional walled gardens with a more open approach to driving mobile Internet usage. But how will this evolution occur? What are the pitfalls of the open approach and how can these risks be mitigated? What are the optimum business models and ecosystems to deliver successful mobile content services? |
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View the Full Summit Program |
Please note: exact schedule and speaker lineup is subject to change. |
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