Mobile Internet World Europe Summit 2008

SUMMIT PROGRAM
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Monday, May 19, 2008

Track

4G Mobile Internet Technologies
Track Leaders: Philip Marshall and Caroline Gabriel

13:30

LTE and Mobile WiMAX: The Race to Mobilize the Internet

Philip Marshall
Yankee Group (moderator)

Herns Pierre-Jerome
Director - Project Management, Qualcomm

Hans Höglund
Director, Government and Industry Relations, Ericsson

Andy McKinnon
WiMAX Principal, Motorola Home & Networks Mobility, Motorola; Chairman, GDC Ecosystem Partners Subcommittee

A genuine mobile internet experience will rely on a network that can fulfil three criteria – high bandwidth optimized for data and multimedia; support for advanced devices and user interfaces; and the economics to enable a profitable model even with flat rate charges. Mobile WiMAX and LTE both claim to be ‘4G’ networks that can deliver these requirements to operators before the end of the decade. This session examines the extent to which both technologies are being adopted by various mobile internet providers, and how they are assembling an ecosystem to create a strong user experience.

14:30

Enabling Mobile Internet Devices and Consumer Electronics

Caroline Gabriel
Rethink Research (moderator)

Victor Donselaar
President, Movial Applications, Inc.

Jon Jädersten
EMEA Marketing Manager – Ultra Mobility Group, Intel Corporation

Bryce Johnstone
Strategic Marketing Manager- Wireless Business Unit, Texas Instruments

Chris Kenyon
Business Development Manager, Canonical

A clear lesson learned in the early days of 3G was that the most powerful network would not deliver consumer revenues unless the devices were attractive, varied and equipped with usable interfaces and applications. In networks that are driven by internet services rather than voice and SMS, the device becomes even more critical to user uptake, as it will be supporting a range of experiences beyond basic email and web access, including location functions, music, video and social networking. The speakers will address the issue of whether the mobile internet operators have devices that will support their business models, and how rapidly non-handset devices such as games or music players are being included in the mobile world.

15:30

Break

15:45

Open Mobile Devices and Platforms

Kevin Holley
Vice-Chair, Technical Plenary, Chair, Requirements Working Group, OMA

Open access has been one of the key themes of 2008 so far, largely driven by the internet players, such as Google, that are seeking to replicate their PC-based models in the mobile world. Even traditional vendors and operators are now accepting that users will demand a measure of freedom to browse beyond the operator portal, and to run their own devices and applications on any network. However, there are many challenges in bringing this approach to the cellular networks, including quality and security, and the main open platform, Linux, must mature further. Several key players are looking to create open architectures that they hope will put them in the forefront of the development of the mobile internet, with Nokia, Google Android and the members of the LiMo Foundation particularly active. This session discusses their progress so far, and the risks and rewards of open access.

16:45

Mobile Web Development

Caroline Gabriel
Rethink Research (moderator)

Tommy Ahlers
CEO & Co-Founder, ZYB

Michael Neidhöfer
CEO, Netbiscuits

Troy Norcross
Business Development Manager, Publishers & Partnerships, Nokia Media Network

Mobile web services are the basis of the business models of many operators and handset makers in developed economies. We have seen Vodafone setting up an internet services division, echoing a similar move by Nokia to bet its future growth on this market. Key to the success of their strategies will be effective mobile web developer tools and platforms, in order to attract a strong ecosystem of developers and a wide range of services and applications for subscribers. This process is in its early stages and the main players are battling to lure developers and acquire or create toolkits. The speakers will look at the milestones crossed so far, and the huge amount of work that still remains to be done, as well as looking at how far PC-style development can cross over to the mobile environment.

View the Full Summit Program

Please note: exact schedule and speaker lineup is subject to change.