Welcome & Introduction
Mobile Internet Utopia - Can the Mobile Industry Satisfy Demand?

Berge Ayvazian Chief Strategy Officer, Yankee Group

Declan Lonergan VP of Consumer Research, Yankee Group

Access to the World of Music—Anytime, Anywhere: PC, Mobile, Living room

Thorsten Schliesche VP Sales & Marketing Europe and GM & VP Germany, Napster

Napster’s presentation will delve into the value proposition the company offers its customers and its carriers, and how it has established its footing in the international mobile music market through its partnership with Ericsson.  Firstly, Napster is on the forefront of strategies that allow its users new and innovative ways to access the world of music anytime, anywhere. The presentation will explain how the Napster applications work for the consumer and how Napster provides an integrated experience—not a mobile island--across the PC, mobile and living room.  Additionally, Napster’s model offers immense value for carriers through revenue opportunities, Napster’s highly-recognizable brand, and prompt deployment through an Ericsson-hosted solution. Through Napster’s partnership with Ericsson, Napster mobile has deployed with multiple carriers in multiple countries on multiple continents. Finally, the presentation will touch on our open (non-proprietary) approach to handset support—aiming for broad compatibility to benefit both the consumer and the carrier.